CONSUMER-FIRST
PACKAGED GOODS

About Me

My name is Chelsea Van Beek

With a background in Advertising Design, my creative process always starts with the person holding the product. I look at packaging through the consumer's lens to understand what makes them stop in the aisle, what builds their trust online,
and what makes an unboxing experience truly memorable.

But a successful package isn't just beautiful. It's safe, compliant, and fiercely protective of the brand’s integrity. Through years of working across diverse product categories, I have developed deep expertise in navigating state, federal, and international compliance requirements.

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How We Partner

Let’s collaborate to bring your brand’s story to life on the shelf. Together, we’ll quiet the chaos
of the retail aisle and create something beautiful that shoppers can’t wait to take home.

Omnichannel

Packaging

Equal parts retail-ready and
e-commerce optimized, whether it's a product line expansion or a brand new product launch.

Visual

Merchandising

POP and POS display designs that bridge the gap between a brand’s digital identity and the physical retail environment

Product Safety

& Compliance

Navigating complex state, federal, and international
(US, CA, UK, EU) regulations
to protect brand integrity.

Lara F.

" Her work doesn’t just look great, it tells a story, connects with customers, and stands out in a crowded market. She has a strong eye for detail and a deep understanding of both structural and graphic design, which means her concepts are not only creative but also smart, strategic, and production-ready. "

Clients

Every aisle has its own rules, its own competitors, and its own shopper psychology. My design style adapts to match the exact energy and vibe your category demands across Food & Beverage, Home & Kitchen, Bedding, Beauty & Personal Care, Electronics, Sports & Outdoors, Pet Care, Children's Toys, Automotive, and more.